Daniel Dauphin: Creative Director/Copy

Among other things. I mean, check out the sweet illustration work in the last few thumbnails. Don’t box me in.

In 2025, Keebler joined forces with Universal in the effort to create “Butterbeer season.” We’ve got magic, they’ve got magic, so it felt like a perfect fit. The tricky part was determining how those two magical worlds interact without stepping on each others robes. The answer we landed on involved aligning the elves with the fandom and creating our online “pub” where visitors could enjoy the flavor of Butterbeer and engage in a weekly Harry Potter pub trivia game. If they get stumped, they can “ask an elf” to narrow down the answers. And if they get lucky, they could win prizes.

As for effectiveness, it worked like a charm. We made Butterbeer Fudge Stripes the highest performing LTO in Keebler history.

Role
Creative Director
Type
Multi-retailer, omni-channel
Award
2026 Silver Effie Winner

© 2016
Next:

→