Next:
Share More Scares
→
Daniel Dauphin: Creative Director/Copy
Among other things. I mean, check out the sweet illustration work in the last few thumbnails. Don’t box me in.
Home Food Advantage - 2020
Given the previous year’s success, our client wanted to keep going with the “Home Food Advantage.” But when we began work on our Superbowl program for 2020, we weren’t even sure that there would be a Superbowl. So instead of putting the focus on the game, we put the focus on the fans, as we were certain they’d still find some way to commemorate the weekend. At Kroger, we created unique dip recipes, and set up our products to go head to head to determine the best game day combination. Shoppers could vote in each matchup and get the recipes for their favorites.
- Role
- ACD/Copywriter
- For
- Tyson Foods